YOU NEED A WEBSITE THAT HAS PERSONALITY.
Except, just like birthing a baby....websites are really, truly that hard to produce.
First there's the design part, then there are the words. Which shouldn't be that hard to write...right? WRONG.
Because even if you're a seasoned copywriter, writing about yourself is a special form of torture. Grunts, pains, deep breathing...genuine agony.
(See? Childbirth.)
Which is why you'd LOVE to hire a copywriter.
Except the good ones are:
a) really quite expensive for small brands
b) usually booked out months in advance
C) and still a total risk (will you even like what they write?!)
You might have even thought about hiring me (oh hey!).
Except hello waitlist, hello recession.
So I came up with something that means I can write *almost* every word of your website
...without you paying the big bucks.
...without you waiting 'til 2025
...without you having to fork out more money every time you have to update it
...without you waiting 'til 2025
...without you having to fork out more money every time you have to update it
And, without the torture that usually comes when you write about yourself. (Nails, chalkboard - you get the idea).
Because when you think about your website, it's MEH.
AND, YOU TICK ONE OF TWO BOXES:
The Small Business Owner—
Writing isn't your strength
Writing isn't your strength
You faff, take too long to arrange your thoughts, then rewrite about 5 times too much. What should be a 5 min job ends up taking 3 hours... and that's three episodes of Bridgerton...so now you're pissed as well as website-less.
What you need is a cost-effective way to write your website QUICKLY, with personality, that you KNOW will be optimised for conversion (read: an inbox full of inquiries).
The Copywriter or Social Media Manager
You're good at writing. You actually *GASP* like it. But writing website copy? With personality? You wouldn't say it's your strength.
And beyond wanting to upskill learning about websites, you'd LOVE a shortcut to help you write clients' websites and content in a *FRACTION* of the time it normally takes.
Did someone say "work smarter, not harder"? I think that might have been you.
Here's the truth
A recent study showed that 95% of business professionals are AFRAID of showing personality...
YET
👉91% of people prefer brands to be funny
👉72% of people would choose a brand who uses humour over their competition
👉48% of people don't believe they have a relationship with a brand unless it makes them laugh or smile.
So there's a REAL opportunity now for brands who want to leap ahead of the competition to start adding in the magic of personality into their copy. And I'm not necessarily talking about left-field personality that'll be hard to replicate for your own voice...instead...
THE KIND OF WARMTH AND PERSONALITY THAT
MAKES PEOPLE LIKE YOUR BRAND
(because you know that the know, like and trust factor is one of the KEYS to marketing your brand successfully).
Nawww stop it (but really, don't)
I'm here to help you Makeover Your (Website's) Personality
*just by changing the copywriting*
*just by changing the copywriting*
WHAT IS THIS SORCERY YOU SPEAK OF?
GREAT QUESTION.
My course is designed to get your website completely written and optimised for conversion in a matter of days (or hours is possible!), for a fraction of the cost of a pro copywriter.
Because not only are there a series of short, digestible videos with the essential knowledge you need to know to make your website convert (SEO, UX journey, Copywriting Basics and more), but more importantly, there's a plug-and-play bible with over 230 written templates for every single headline, caption, body copy and CTA on your entire website.
That's a whopping 26,000 words written in Dirty Copy style for *your* website.
And you might be thinking "that sounds like a lot of reading, Marisa."
And I might quip back with, "more like a lot of WRITING "
But then I'd remember that I need to be less sassy, and that I GENUINELY want to you to have a website that
a) has personality
B) becomes your #1 salesperson
c) brings in a steady stream of clients
a) has personality
B) becomes your #1 salesperson
c) brings in a steady stream of clients
So, YES, it is a lot of writing, but it's not a document you need to read every word of.
Need a banner for your Homepage? Click to that section.
A testimonial header? One click and you're there.
A fun bit for the bottom of your About page? You can jump right there.
The Makeover Your Website course is honestly, hand-to-heart, the course and bible I wish I had when I was writing my first website.
Because I wasn't always a copywriter with a waitlist, known internationally for writing websites with personality...I was once a rookie, trying to keep my soul alive while thinking of the perfect words for my site.
LET'S REWIND TO DARKER DAYS
I'm Marisa, the copywriter for brands that don't do boring.
- I vividly remember the first website I wrote....my own.I was hunched over the computer night after night for 3 months, deliberating over words, phrases and formats, wondering:
"what *exact* words will make people want to hire me?"
"What SEO keywords should I include?"
"How do I even structure a blank page?"And then the realisation "NO-ONE'S COMING TO SAVE ME...I AM THE COPYWRITER."
It was truly a come to Jesus moment.Except Jesus wasn't coming to save me, He didn't have a website course handy, and His plan for me was an alternative one: character development.So I soldiered on, published my first site, and have since invested thousands in countless copywriting courses (I'm one of *those* serial course buyers), and developed a style of copy that I haven't seen replicated anywhere else.
So I'm here to help YOU, with a DIY plug-n-play course that truly doesn't need any creativity from you (promise).
It includes:
- Dirty Copy Bible with over 127 Unique templates - easily customisable for over 30 different service-based industries (value $497)
- Over 250 fully written examples - for a range of industries from social media managers, designers, gardeners, builders, wellness industry, wedding industry, designers, virtual assistants, coaches, counsellors and MORE.
- 7 video modules - with basic UX strategy, SEO keyword placement + image optimisation*, voice of customer research sciences, social proof, formatting tips. *NOT a substitute for SEO strategy. (value $297)
- PERSONALITY for your brand - no creativity needed! Choose from a range of templates to suit your brand's voice...from warmth to full wittiness, there's something for everyone. (priceless, obvi)
- Copy Deck framework - a framework that shows you exactly what type of copy to put on your website and WHERE so you're not staring at a blank page. (value $47)
- Voice of Customer ChatGPT prompts + survey science - to help you survey your ideal clients and get the juiciest intel out of them (essential for conversion) (value $67)
- Voice of Customer survey template ready to customise and send to your ideal clients to help with marketing research (value $17)
ANNNND a BONUS "Nailing SEO Basics" masterclass....just for *this round only*
Nicole from SEO Sista will teaches you how to research keywords, common mistakes to avoid, and how to set yourself up to get found on GOOGLE. (value, $97)
Total value = $1022
But you won't pay $1022 for all of this...
(I'm not a monster)
Makeover Your (Website's) Personality is designed to be ACCESSIBLE to all. So that means:
a) it's EASY to use
b) it actually SAVES you time (plug and play people!), and
c) it costs a FRACTION of the price of hiring a professional copywriter (and with personality? you're looking at thousands)
Get a website that makes people fall in love with you for just:
$597 USD
You're not just paying for the words, you're paying for the clients
I've honestly been blown away by the DMs I've been receiving with stories of conversion.
Stories like Amber's ➡️
Who got 4 inquiries in the first 24 hours after launching her website...
...she's had SO many inquiries since launching her website, AND she's finding it SO much easier to convert because of her website.
So much so, that this client trusted her on her VIBES alone (read: the copy) and booked without a Zoom discovery call.
So when I say this course will save you time, I don't just mean with writing your website.
I mean with:
👉 marketing your business
👉saving time having to show up on social media
(because unless you're an attention whore like me, it's the absolute worst...)
And you save time by
👉BRINGING IN LEADS WITHOUT TRYING
(hello - that's what your website's for 🤩)
Ell had 2 wedding inquiries in the first 24 hours of launching her new website copy...
Ruth's form submissions went up by a whopping 38% since she launched...
AND she's noticing that the COLD leads are coming much more easily ⬇️
AND she's noticing that the COLD leads are coming much more easily ⬇️
Farah got a random inquiry and email sign up, which NEVER happened before launching her new site...
After being live for 1.5 weeks, Nicole got compliments on her COPY, and random inquiries and signups...(something she'd worked SO hard to make happen!)
But you're probably thinking "Marisa, I'm not that creative."
And if a template says 'insert something funny here', it's really not going to work for me.
Here's the good news:
You don't have to be funny and you don't have to be creative.
Each of the templates is written with humour, with personality and with a warmth to help customers instantly like you.
What YOU need to know is
a) Your ideal client
b) Their pain points
c) Their desires
d) How you solve their problem
And I teach you how to do all of THAT inside the video course content (just 90mins on full speed), with ChatGPT prompts for the speedy approach, and pre-made client surveys for the more thorough approach.
Makeover Your (Website's) Personality is designed to take the THINKING OUT OF IT.
Because, I get it, we're ALL overwhelmed by courses right now.
And if you're anything like me, you probably have a few purchases sitting UNTOUCHED, waiting for you to get to the bottom of your to-do list.
Here's where this course is different.
It's 90 mins of video course content (60 mins on 1.5 speed), and a Dirty Copy Bible that is literally plug and play, drag and drop.
And although it WILL still take you time to implement your new website copy...it's the kind of time investment that *actually* makes a return.
Because if you had a website that ACTUALLY converted and brought in leads...all of a sudden, showing up on social media becomes a lot less important.
And the best thing about this bible?
It's here for the next time you need to update your website, and the next time, and the next time...
(you get the idea)
So you never have to invest in website copywriting again.
I've written for you if you're a....
Copywriter, designer, wedding or other photographers, florist
Builder, architect, interior designe, virtual assistant, coach, marriage counsellor
Wedding venue, celebrant, wellness space (nutritionist, naturopath, yoga, meditation), beauty therapist, sleep consultant
Pinterest manager, SMM, SEO specialist, ads specialist, personal stylist, real estate agent, bookkeepers, accountants